BOMAG Is the Global Market Leader Last Thursday, I spoke on the topic of “𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗲𝘀 𝗩𝗲𝗿𝗺𝗮𝗿𝗸𝘁𝗲𝗻 𝘃𝗼𝗻 𝗕𝗮𝘂𝗺𝗮𝘀𝗰𝗵𝗶𝗻𝗲𝗻” at BOMAG. It was an exciting workshop with interesting content. As a best-practice example, Daniel Fuge from Grimme presented the restructuring of the used machinery business within the Grimme company and explained how a few used harvesters were turned into a profit center and how a web shop evolved into a special-interest marketplace.
BOMAG has set out not only to optimize its used equipment business but also to further expand it using the technical tools of digitalization. The primary focus here is on improving data utilization and enhancing the processes and functionalities within the sales process.
Many thanks to Dirk Windeck, Head of Used Equipment, for inviting us to participate.
