𝘃𝗲𝗿ä𝗻𝗱𝗲𝗿𝘁 𝗱𝗶𝗲 𝗩𝗲𝗿𝗺𝗮𝗿𝗸𝘁𝘂𝗻𝗴 𝘃is fundamentally changing—even if many still underestimate this. For years, the sale of capital goods was characterized by direct relationships, customized offers, and long decision-making cycles. Platforms were considered a B2C phenomenon. That is now changing noticeably. Digital B2B platforms…Continue reading»Platform economy…
𝙒𝙞𝙧 𝙨𝙞𝙣𝙙 𝙚𝙞𝙣 𝙩𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙨𝙧𝙚𝙞𝙘“𝙝𝙚𝙨 𝙐𝙣𝙩𝙚𝙧𝙣𝙚𝙝𝙢𝙚𝙣” is a phrase I often read on the websites of small and medium-sized businesses. I always find myself wondering… Is tradition still a value today, or is it more of a risk to the perception of being modern and innovative…Continue reading»Is Tradition a Value Proposition?
I really like this graphic—it’s so simple, so clear, so unambiguous. It illustrates very vividly how priorities in tractor development have shifted—away from purely mechanical performance parameters and toward electronics, software, connectivity, telematics, and sustainability. Digitalization and…Read more»Priorities Are Shifting
"Culture eats strategy for breakfast," management scholar Peter F. Drucker is said to have remarked. What this means is that corporate culture should be considered a more important factor for success than strategies and processes. Corporate culture is what is truly lived out within a company—not…Read more»Corporate Culture
For a long time, China was viewed merely as a manufacturing base for German industry. At first, China was not seen as a serious competitor. “All they can do is copy and imitate,” was the prevailing view for a long time. Innovation was not expected from the Middle Kingdom. It was before…Continue reading»China, the Underestimated Competitor
Does diversity add value for companies? Is this really a new issue? And what can we learn from the past? Everyone is talking about diversity these days. It seems as though people have only just begun to recognize the value of social diversity for companies…Continue reading»Diversity