For me, 2023 was the year of artificial intelligence. Although the topic itself isn't new, ChatGPT has opened the door and sparked a real buzz around these innovative technologies—something I hadn't seen before.
𝗪𝗮𝘀 𝗲𝗿𝘄𝗮𝗿𝘁𝗲𝘁 𝘂𝗻𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰? It’s truly amazing how quickly innovative technologies are gaining traction. While Netflix, for example, took “only” 3.5 years to reach one million users in 1999, ChatGPT did it in 5 days, and the social network Threads did it in just one hour.
𝗪𝗮𝘀 𝗸ö𝗻𝗻𝗲𝗻 𝘄𝗶𝗿 𝗱𝗮𝗿𝗮𝘂𝘀 𝗹𝗲𝗿𝗻𝗲𝗻?
– That technological innovations are occurring at an ever-faster pace.
– That technological innovations can also be
replaced at an ever-faster pace.
– That it is becoming increasingly important for companies to understand these
dynamics.
– That it is becoming increasingly important for companies to use these
technologies to reach their customers/markets
or to gain visibility there.
– That companies need much more software and AI expertise at the
executive level. There is a need for more decision-makers who can understand and assess the
subject.
The use of AI-based sales tools, in particular, offers enormous potential for faster, better, and more targeted marketing.
They enable improved customer retention through more targeted outreach,
they generate sales forecasts and select customers from the pool who are most likely to make a purchase—and much more.
Providers have now adapted to this trend and are combining different AI tools. This ensures optimal and integrated use. 2024 will be an exciting year, with many more technological surprises in store.
𝗠𝗮𝗰𝗵𝗲𝗻 𝘄𝗶𝗿 𝗱𝗮𝘀 𝗕𝗲𝘀𝘁𝗲 𝗱𝗮𝗿𝗮𝘂𝘀!
Infographic: How long did it take for online services to reach one million people…
