Platform economy…
𝘃𝗲𝗿ä𝗻𝗱𝗲𝗿𝘁 𝗱𝗶𝗲 𝗩𝗲𝗿𝗺𝗮𝗿𝗸𝘁𝘂𝗻𝗴 𝘃is fundamentally changing—even if many still underestimate this. For years, the sale of capital goods was characterized by direct relationships, customized offers, and long decision-making cycles. Platforms were considered a B2C phenomenon. That is now changing noticeably. Digital B2B platforms…Continue reading»Platform economy…